Swavely believes that for there to be complete engagement with a corporate purpose, the understanding of what that purpose is must reach deep down into an organization. Senior leaders, as well as the next generation of leaders, must be trained in change management. And these leaders must continue to identify more employees to be trained in leadership. This is true not only at companies, but for all the educational leaders being guided by the Truist Leadership Institute.
The fees paid by corporate clients make it possible for the leaders of educational institutions to receive leadership development and other training from Truist Leadership Institute. To date, more than 900 school principals have received leadership training. Truist Leadership Institute has also provided training to more than 7,000 student leaders at colleges and universities within the Truist bank footprint. “This is often the first exposure to leadership that some of these college students are getting,” Swavely said.
Truist’s own corporate purpose is to make the world a better place. Truist believes having a corporate purpose is vital not only for a business’s soul but also for its long-term performance. It believes the executives who participate in Truist Leadership Institute’s programs are helping to make the world a better place by being more
thoughtful citizens.
“Scientific research says there are things going on in your employees’ brains when you help them embrace a corporate purpose,” Swavely said. “They pay better attention to quality and customer service, and all of that contributes to the bottom line. There’s a direct relationship between a solid corporate purpose and the level of engagement of that organization.”
“The companies that don’t have a corporate purpose,” he adds, “will be at a competitive disadvantage as we move into the next decades of the corporate world.”
For more information on the Mastering Leadership DynamicsTM program from the Truist Leadership Institute, click here.